Introduction

About this course

Value Proposition and Creativity

Understanding Value in Business

Ideation & Creativity in Business

Generating Ideas through Brainstorming

Types of Brainstorming & Other Ideation Techniques

Bringing Together Ideation and Innovation

Economy & Competitive Market

Introduction to Economics

Economics in Business?

Law of Supply and Demand

Scarcity Principle

Perfect Competition

Monopolistic Competition

Strategy

Introduction to Strategy

What is Strategy?

Strategic Management

Types of Business Strategy

How Strategies Arise

Strategic Analysis

Company Analysis

Industry Analysis

Strategic Performance and Decision Making

Marketing

Introduction to Marketing

What is Marketing?

Marketing Tasks

Analyzing the Business Market

Customer Segments and Targets

Market Research

Marketing Strategy

Consumer Behavior

Sales

Introduction to Sales

What Do Salespeople Do?

Sales Process & Methods

Sales Performance

Accounting

Introduction to Accounting

Financial Statements

Income Statement

Statement of Retained Earnings

Cash Flow Statement

Performance Metrics

Finance

Introduction to Finance

Sources of Company Funding

Measuring Project or Investment Value

Operations

Introduction to Operations

Operations Plan

Operations Management

Business Processes

Supply Chain Management

Quality Management

Management & Leadership

Introduction to Management

Manager Authority

Management Planning

Organizational Behavior and Culture

Human Resources

The Key Resource in any Business - People

Human Resource Planning

Managing Employment Benefits

Compliance with Employment Laws

Ethics & Social Responsibility

Introduction to Business Ethics

What are Ethics?

Business Ethics

Social Responsibility

Business Structure & Governance

Introduction to Business Structure

Basics of Business Entities

Entity Creation

Entity Governance

Course Wrap Up

Accounting

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