Introduction

Introduction to Entrepreneurship

What is Entrepreneurship?

Steps in Starting Up a Business

Ideation & Innovation

Introduction to Ideation and Innovation

Feasibility Analysis

Market Analysis

Introduction to Markets & Research

Market Analysis

Market Research

Product & Service Development

Introduction to Product and Service Development

Product Development Process

Side Topic: Intellectual Property in Product Development

Business Strategy

Strategy - Analysis & Development

The Business Model

Operational Planning

Operations Planning

Marketing Plan

A Marketing Plan

Forming a Team

Business Team & Benefits

Financial Considerations

Business Funding

Financial Projections

Creating a Business Plan

Developing the Business Plan

The Executive Summary

General Description of Business

Market Analysis

Competitive Analysis

Operations Plan

Management & Organization

Financial Projections

Appendices & Final Modifications

Business Pitch & Presentation

The Investor Pitch

Exiting the Venture

Course Wrap Up

Appendices & Final Modifications

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