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Basics: Business Foundations

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About this course

Understanding Value in Business
Ideation & Creativity in Business
Generating Ideas through Brainstorming
Types of Brainstorming & Other Ideation Techniques
Bringing Together Ideation and Innovation

Introduction to Economics
Economics in Business?
Law of Supply and Demand
Scarcity Principle
Supply Curve
Demand Curve
Perfect Competition
Monopolistic Competition

Introduction to Strategy
What is Strategy?
Strategic Management
Types of Business Strategy
How Strategies Arise
Strategic Analysis
Company Analysis
Industry Analysis
Strategic Performance and Decision Making

Introduction to Marketing
What is Marketing?
Marketing Tasks
Analyzing the Business Market
Customer Segments and Targets
Market Research
Marketing Strategy
Consumer Behavior

Introduction to Sales
What Do Salespeople Do?
Sales Process & Methods
Sales Performance

Introduction to Accounting
Accounting
Financial Statements
Income Statement
Statement of Retained Earnings
Balance Sheet
Cash Flow Statement
Performance Metrics

Introduction to Finance
Sources of Company Funding
Capitalization
Measuring Project or Investment Value
Budgeting

Introduction to Operations
Operations Plan
Operations Management
Business Processes
Supply Chain Management
Quality Management

Introduction to Management
Management
Manager Authority
Management Planning
Organizational Behavior and Culture

The Key Resource in any Business - People
Human Resource Planning
Managing Employment Benefits
Compliance with Employment Laws

Introduction to Business Ethics
What are Ethics?
Business Ethics
Social Responsibility

Introduction to Business Structure
Basics of Business Entities
Entity Creation
Entity Governance

Conclusion

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