A specific application of strategy arises in the management of resources and individuals in an organization.

Strategic management is the process employed by a company (through its managers) to achieve its identified goals and objectives. 

More specifically, strategic management simply refers to the regulation, planning, monitoring and controlling of an organizations resources to achieve its goals. 

A company’s managers are charged with both developing and implementing a company’s strategy. 

Strategic management has both prescriptive and descriptive approaches. 

While the prescriptive approach shows how the strategies should be developed, a descriptive approach concerns the practice of these strategies. 

Strategy is made up of the following:

• A general orientation regarding how you want your company and its activities to perceived by third parties.

• Objectives that will lead you to your goals.

• Tactics used to achieve individual objectives.

All of these must be organized in what we call a Strategic Plan.

Understanding Tactics in Strategy

The tactics will be carried out in a way that is consistent with the company’s strategic orientation.

These tacts will carry out the company’s objectives.

Accomplishing the objectives will lead to achieving the company’s goals.